Close out your Tales of the Cocktail week in style with an afternoon guest shift hosted by the acclaimed team from Shinji’s NYC.

This elevated cocktail experience brings together laid-back luxury and Shinji’s modern take on the New Orleans classic Ramos Gin Fizz—plus a few surprises along the way.

Join us for one final toast to a week well spent with friends!

The first of its kind, The Irish House, brings together the apex of Irish Hospitality, Innovation and Craic with the beverage industry. ​

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Partnered with TOTC Best New Bar finalist, Bar Snack, Teeling will take over part of the space on the third floor to show the very best in the versatility of Teeling Irish Whiskey, with two serves, one of which has helped put Bar Snack on the map. The other is Bar Snacks take on the cold Irish Coffee.

RSVP HERE:

https://www.universe.com/events/irish-house-2025-tickets-PD3K1R

Mentorship is the cornerstone of our industry. Come and hear Leaders share their journey through the industry and provide insights for the next generation of hospitality professionals. This year’s session will be Moderated by Tara Marshall.

Frenchies Fitness is a high-energy morning workout experience designed to kickstart the day at Tales of the Cocktail. It's a unique blend of fitness, networking, and brand engagement, showcasing Grey Goose and D’USSÉ as proponents of a balanced lifestyle. This initiative aims to rejuvenate attendees, providing a refreshing contrast to the event's typical late-night activities.

Note: Please bring a form of identification for entry

Note: RSVP does not guarantee entry- entrance is on a first come, first served basis. Limited spots available!

The Worlds Most Awarded Irish Bar will pop up at the home of the World’s Most Famous Frozen Irish Coffee, The Erin Rose, presented by Teeling, The Worlds Most Awarded Irish Whiskey. 

From 8-10pm The Dead Rabbit will take over the locals bar at the back of The Erin Rose, with two drinks designed specifically for the occasion, and the The Erin Rose Irish Coffee, with a hit of Teeling Irish Whiskey in it.

Open event

Carte Blanche: The complete freedom or authority to do whatever you like…the freedom to create…the freedom to take risks…the freedom to disrupt…the freedom to belong. This is the ethos behind our new education program that is launching with Press Club and Jewel of the South in 6 cities this year. We’re kicking things off with a mash up of both bars at Jewel of the South in New Orleans for Tales of the Cocktail.

SOLD OUT

This Tales, the truth gets loud.

PATRÓN Presents: [CENSORED] is taking over the Virgin Hotel in New Orleans on July 22nd and 23rd, from 12–4PM — and we’re blowing the lid off the tequila industry’s hottest topic.

Some shy away from the truth — we embrace it. No additives, no secrets, just pure PATRÓN tequila, the way it’s meant to be.

We’re teaming up with some of the world’s most acclaimed bars and boundary-pushing trade voices to shake things up — literally. You’ll experience cocktails from the teams at Salmon Guru, Sip & Guzzle, Yacht Club, Panda & Sons, and legends like Christine Wiseman, Julio Bermejo, Thandi Walton — to name a few.

Yes, we’ll be dropping knowledge.
Yes, we’ll be telling our truth.
But make no mistake — this is a party. A high-energy, truth-telling, cocktail-slinging celebration of tequila made from just three ingredients: agave, water, and yeast.  

And because no party is complete without the right soundtrack, we’re bringing in special DJ guests — Tuesday afternoon will include a set from the one and only Austin Millz.

Get ready for the best party at this year’s Tales of the Cocktail, with surprises around every corner.

NOTE: First come, first served.  Make sure you RSVP below.  Each day requires a separate RSVP and individual QR code upon check-in. We can’t wait to see you there! 

RSVP HERE: https://agavemasters.zohobackstage.com/events

PATRÓN Presents [CENSORED]- Daily Seminars RSVP

Wednesday Sessions: RSVP Here

WSET Agave Masters Program Launch: 12:30pm & 2:00pm

Additives In Tequila (Can you tell?): 1:15pm & 2:45pm

WSET Agave Masters Program Launch

 Explore the World of Agave Spirits with WSET & PATRÓN Tequila

WSET (Wine & Spirit Education Trust), in collaboration with PATRÓN Tequila, is proud to debut its new Agave Spirits education platform - a groundbreaking step in recognizing the depth and diversity of agave-based spirits.

Join us for an immersive session highlighting the WSET approach to spirits tasting, paired with an expert-led overview of tequila, mezcal, bacanora, and raicilla. Whether you're a bartender, spirits professional, or agave enthusiast, this is your chance to deepen your knowledge through a globally respected framework.

🎓 And here’s the best part - every attendee will receive a grant to complete the WSET Agave Spirits Online Course absolutely FREE.

That’s right - no charge, no catch - just an opportunity to become officially WSET-certified and take your agave knowledge to the next level.

Don’t miss this opportunity to be among the first to get WSET-certified in Agave Spirits!

Additives in Tequila (Can you tell?)

 A blind tasting that puts your palate to the test.

 Can you truly tell the difference between a tequila made with additives and one crafted with 100% natural ingredients? This session dares you to find out. Led by leading authority in the subject and a champion for

transparency in tequila production, this experience will lift the curtain on

one of the industry’s most debated topics: additives in tequila.

 Through a guided blind tasting, participants will compare tequilas side-by-side - without any brand bias -

followed by a lab result reveal that uncovers what was really in each glass. This is your chance to experience, first-hand, the stark contrast between tequilas that are enhanced with additives, and the pure

expressions.

 🔥 Prepare to be surprised. Challenged. Enlightened. This is not just a tasting - it’s a truth test for your palate and perception.

Frenchies Fitness is a high-energy morning workout experience designed to kickstart the day at Tales of the Cocktail. It's a unique blend of fitness, networking, and brand engagement, showcasing Grey Goose and D’USSÉ as proponents of a balanced lifestyle. This initiative aims to rejuvenate attendees, providing a refreshing contrast to the event's typical late-night activities.

Note: Please bring a form of identification for entry

Note: RSVP does not guarantee entry- entrance is on a first come, first served basis. Limited spots available!

St~Germain has taken up residency in New Orleans for the week. We're opening the doors to our summer chateau to invite you to a poolside soirée. Join us for live sounds from a local New Orleans artist and cocktails from Handshake Bar and Bar Kaiju. Slip inside for a little respite and enjoy our vinyl listening lounge with cocktails from Bar Crenn.

RSVP HERE:

https://partiful.com/e/6oBsoRuvPjiEzqCrd3vj

Private- invite only

KINSHIP is an immersive journey exploring our shared cultural connections through history, cocktails, and cuisine—featuring live storytelling, reimagined cocktails, and sustainability—this experience is followed by a curated family-style dinner and open community building to foster meaningful engagement and trade inspiration.

Join Angel’s Envy and Columbus’s Cobra Bar for a Day Cap—a sun-soaked poolside escape celebrating Tales of the Cocktail. Sip on refreshing cocktails, sink a putt on our custom green, dive into boozy ice cream, and float the afternoon away on peachy inflatables—all soundtracked by a live DJ and easy summer energy.

This Tales, the truth gets loud.

PATRÓN Presents: [CENSORED] is taking over the Virgin Hotel in New Orleans on July 22nd and 23rd, from 12–4PM — and we’re blowing the lid off the tequila industry’s hottest topic.

Some shy away from the truth — we embrace it. No additives, no secrets, just pure PATRÓN tequila, the way it’s meant to be.

We’re teaming up with some of the world’s most acclaimed bars and boundary-pushing trade voices to shake things up — literally. You’ll experience cocktails from the teams at Salmon Guru, Sip & Guzzle, Yacht Club, Panda & Sons, and legends like Christine Wiseman, Julio Bermejo, Thandi Walton — to name a few.

Yes, we’ll be dropping knowledge.
Yes, we’ll be telling our truth.
But make no mistake — this is a party. A high-energy, truth-telling, cocktail-slinging celebration of tequila made from just three ingredients: agave, water, and yeast.  

And because no party is complete without the right soundtrack, we’re bringing in special DJ guests — Tuesday afternoon will include a set from the one and only Austin Millz.

 Get ready for the best party at this year’s Tales of the Cocktail, with surprises around every corner.

NOTE: First come, first served.  Make sure you RSVP below.  Each day requires a separate RSVP and individual QR code upon check-in. We can’t wait to see you there! 

RSVP HERE: https://agavemasters.zohobackstage.com/events

PATRÓN Presents [CENSORED]- Daily Seminars RSVP

Tuesday Sessions: RSVP Here

WSET Agave Masters Program Launch: 12:30pm & 2:00pm

Additives In Tequila (Can you tell?): 1:15pm & 2:45pm

WSET Agave Masters Program Launch

Explore the World of Agave Spirits with WSET & PATRÓN Tequila

WSET (Wine & Spirit Education Trust), in collaboration with PATRÓN Tequila, is proud to debut its new Agave Spirits education platform - a groundbreaking step in recognizing the depth and diversity of agave-based spirits.

Join us for an immersive session highlighting the WSET approach to spirits tasting, paired with an expert-led overview of tequila, mezcal, bacanora, and raicilla. Whether you're a bartender, spirits professional, or agave enthusiast, this is your chance to deepen your knowledge through a globally respected framework.

🎓 And here’s the best part - every attendee will receive a grant to complete the WSET Agave Spirits Online Course absolutely FREE.

That’s right - no charge, no catch - just an opportunity to become officially WSET-certified and take your agave knowledge to the next level.

Don’t miss this opportunity to be among the first to get WSET-certified in Agave Spirits!

Additives in Tequila (Can you tell?)

A blind tasting that puts your palate to the test.

 Can you truly tell the difference between a tequila made with additives and one crafted with 100% natural ingredients? This session dares you to find out. Led by leading authority in the subject and a champion for

transparency in tequila production, this experience will lift the curtain on

one of the industry’s most debated topics: additives in tequila.

 Through a guided blind tasting, participants will compare tequilas side-by-side - without any brand bias -

followed by a lab result reveal that uncovers what was really in each glass. This is your chance to experience, first-hand, the stark contrast between tequilas that are enhanced with additives, and the pure

expressions.

 🔥 Prepare to be surprised. Challenged. Enlightened. This is not just a tasting - it’s a truth test for your palate and perception.

Frenchies Fitness is a high-energy morning workout experience designed to kickstart the day at Tales of the Cocktail. It's a unique blend of fitness, networking, and brand engagement, showcasing Grey Goose and D’USSÉ as proponents of a balanced lifestyle. This initiative aims to rejuvenate attendees, providing a refreshing contrast to the event's typical late-night activities.

Note: Please bring a form of identification for entry.

Note: RSVP does not guarantee entry- entrance is on a first come, first served basis. Limited spots available!

RSVP

We’re Popping Bottles for 130 Years of Bubbles!

Born from legend and still bottled at source, Topo Chico is celebrating 130 years of legacy and throwing the ultimate rooftop pool party to celebrate at Tales of the Cocktail!

Join Topo for a day of sparkling cocktails, legendary vibes, and unforgettable moments with our friends from around the world:

Gilly’s House of Cocktails (San Diego) | 11AM–1PM

Nickel City, Amelia, Atlas (Texas) | 1PM–3PM

Birds of Paradise (Boston) | 3PM–5PM

Don’t miss the limited-edition Topo Chico swag drops at 11AM, 1PM, and 3PM — once they’re gone, they’re gone!

Let’s raise an ice cold bottle to 130 years of bubbles, and legendary refreshment!

RSVP HERE:

https://www.eventbrite.com/e/celebrating-130-years-of-legacy-tickets-1446929678619?aff=oddtdtcreator

RSVP

There’s no better way to kick off Tales than with a Filthy tradition. Filthy is back at The Alibi serving up the best way to start your morning in New Orleans - with Filthy cocktails and reunions.

We know this year has been “the pits” for some, and we’re here for you. Introducing the Filthy Pit Stop: a place to raise a glass with old and new friends, network, discover new opportunities and have a Filthy good time.

Monday July 21st, 10am-1pm

Tuesday July 22nd, 10am-1pm

Wednesday July 23rd, 10am-1pm

RSVP HERE:

https://partiful.com/e/rG3LWYy51qs6otIhb5Aq

Frenchies Fitness is a high-energy morning workout experience designed to kickstart the day at Tales of the Cocktail. It's a unique blend of fitness, networking, and brand engagement, showcasing Grey Goose and D’USSÉ as proponents of a balanced lifestyle. This initiative aims to rejuvenate attendees, providing a refreshing contrast to the event's typical late-night activities.

Note: Please bring a form of identification for entry

Note: RSVP does not guarantee entry- entrance is on a first come, first served basis. Limited spots available!

SOLD OUT

RSVP

Speed Rack Season 13 Finals are being hosted in New Orleans on Sunday, July 20th at Republic. This will be a can’t-miss event as the 20 women+ semi-finalists from across the country come together to compete in a timed, tournament style cocktail-making event – all while spectators' cheer on the cocktail mavens with bites and beverages in hand.​

All proceeds will go towards the fight against breast cancer.

Purchase tickets —> https://www.speed-rack.com/buy-tickets-1

Colada Club is a place where the vibrant spirit of the Caribbean comes alive in a celebration of culture, pina coladas, and coffee! That’s right, we’ll be inviting some of the very best in the industry to whip up creative interpretations of the piña colada, coladas (coffee) cocktails and more.​

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We will assemble at the Royal Sonesta hotel and will be guided by a second line to Manolito. ​

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Second line leaves at 3:30pm​