TALES OF THE COCKTAIL 2025
RSVP
RSVP

Speed Rack: Sponsored by PATRÓN, Ilegal Mezcal, St~Germain
RSVP
Speed Rack Season 13 Finals are being hosted in New Orleans on Sunday, July 20th at Republic. This will be a can’t-miss event as the 20 women+ semi-finalists from across the country come together to compete in a timed, tournament style cocktail-making event – all while spectators' cheer on the cocktail mavens with bites and beverages in hand.
All proceeds will go towards the fight against breast cancer.
Purchase tickets —> https://www.speed-rack.com/buy-tickets-1

Frenchies Fitness: Sponsored by Grey Goose & D’USSÉ
Frenchies Fitness is a high-energy morning workout experience designed to kickstart the day at Tales of the Cocktail. It's a unique blend of fitness, networking, and brand engagement, showcasing Grey Goose and D’USSÉ as proponents of a balanced lifestyle. This initiative aims to rejuvenate attendees, providing a refreshing contrast to the event's typical late-night activities.
Note: Please bring a form of identification for entry
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

Filthy x Bacardí “Get through the Pits”
RSVP
There’s no better way to kick off Tales than with a Filthy tradition. Filthy is back at The Alibi serving up the best way to start your morning in New Orleans - with Filthy cocktails and reunions.
We know this year has been “the pits” for some, and we’re here for you. Introducing the Filthy Pit Stop: a place to raise a glass with old and new friends, network, discover new opportunities and have a Filthy good time.
Monday July 21st, 10am-1pm
Tuesday July 22nd, 10am-1pm
Wednesday July 23rd, 10am-1pm
RSVP HERE:
https://partiful.com/e/rG3LWYy51qs6otIhb5Aq
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

Topo Chico x La Gran Familia
RSVP
We’re Popping Bottles for 130 Years of Bubbles!
Born from legend and still bottled at source, Topo Chico is celebrating 130 years of legacy and throwing the ultimate rooftop pool party to celebrate at Tales of the Cocktail!
Join Topo for a day of sparkling cocktails, legendary vibes, and unforgettable moments with our friends from around the world:
Gilly’s House of Cocktails (San Diego) | 11AM–1PM
Nickel City, Amelia, Atlas (Texas) | 1PM–3PM
Birds of Paradise (Boston) | 3PM–5PM
Don’t miss the limited-edition Topo Chico swag drops at 11AM, 1PM, and 3PM — once they’re gone, they’re gone!
Let’s raise an ice cold bottle to 130 years of bubbles, and legendary refreshment!
RSVP HERE:
https://www.eventbrite.com/e/celebrating-130-years-of-legacy-tickets-1446929678619?aff=oddtdtcreator
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

Frenchies Fitness: Sponsored by Grey Goose & D’USSÉ
Frenchies Fitness is a high-energy morning workout experience designed to kickstart the day at Tales of the Cocktail. It's a unique blend of fitness, networking, and brand engagement, showcasing Grey Goose and D’USSÉ as proponents of a balanced lifestyle. This initiative aims to rejuvenate attendees, providing a refreshing contrast to the event's typical late-night activities.
Note: Please bring a form of identification for entry.
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.
![PATRÓN Presents: [CENSORED]](https://images.squarespace-cdn.com/content/v1/6722386e73e7064664db1ef0/1748002412685-GW863SQM6W0ZYTCTOGQB/Untitled+design.png)
PATRÓN Presents: [CENSORED]
This Tales, the truth gets loud.
PATRÓN Presents: [CENSORED] is taking over the Virgin Hotel in New Orleans on July 22nd and 23rd, from 12–4PM — and we’re blowing the lid off the tequila industry’s hottest topic.
We’re not naming names, but let’s just say not all tequilas are exactly what they seem.
While some brands don’t want to tell you the full story, we’re doubling down on what makes PATRÓN tick — no additives, no secrets, just pure tequila the way it was meant to be.
We’re teaming up with some of the world’s most acclaimed bars and boundary-pushing trade voices to shake things up — literally. You’ll experience cocktails from the teams at Salmon Guru, Sip & Guzzle, Yacht Club, Panda & Sons, and legends like Christine Wiseman, Julio Bermejo, Thandi Walton — to name a few.
Yes, we’ll be dropping knowledge.
Yes, we’ll be telling our truth.
But make no mistake — this is a party. A high-energy, truth-telling, cocktail-slinging celebration of what we believe tequila should be.
And because no party is complete without the right soundtrack, we’re bringing in special musical guests – Tuesday afternoon will include a set from the one and only Austin Millz.
Since we’re spilling the truth, we’re doing it with a PATRÓN in hand and zero apologies.
Get ready for the best party at this year’s Tales of the Cocktail, with surprises around every corner.
NOTE: First come, first served. Make sure you RSVP below. Each day requires a separate RSVP and individual QR code upon check-in. We can’t wait to see you there!
RSVP HERE:
https://agavemasters.zohobackstage.com/events
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

Day Cap: Sponsored by Angel’s Envy
Join us at The Barnett Hotel! We’re turning up the vibes with a guest shift by Cobra Bar, poolside cocktails, light bites, and live entertainment.
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

KINSHIP: Sponsored by LGF Bacardí
Private- invite only
KINSHIP is an immersive journey exploring our shared cultural connections through history, cocktails, and cuisine—featuring live storytelling, reimagined cocktails, and sustainability—this experience is followed by a curated family-style dinner and open community building to foster meaningful engagement and trade inspiration.

Sunset Sounds at Chateau St~Germain
St~Germain has taken up residency in New Orleans for the week. We're opening the doors to our summer chateau to invite you to a poolside soirée. Join us for live sounds from a local New Orleans artist and cocktails from Handshake Bar and Bar Kaiju. Slip inside for a little respite and enjoy our vinyl listening lounge with cocktails from Bar Crenn.
RSVP HERE:
https://partiful.com/e/6oBsoRuvPjiEzqCrd3vj
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

Frenchies Fitness: Sponsored by Grey Goose & D’USSÉ
Frenchies Fitness is a high-energy morning workout experience designed to kickstart the day at Tales of the Cocktail. It's a unique blend of fitness, networking, and brand engagement, showcasing Grey Goose and D’USSÉ as proponents of a balanced lifestyle. This initiative aims to rejuvenate attendees, providing a refreshing contrast to the event's typical late-night activities.
Note: Please bring a form of identification for entry
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.
![PATRÓN Presents: [CENSORED]](https://images.squarespace-cdn.com/content/v1/6722386e73e7064664db1ef0/1748002373092-2M585SWBUNCHSWFQ9ZZY/Untitled+design.png)
PATRÓN Presents: [CENSORED]
This Tales, the truth gets loud.
PATRÓN Presents: [CENSORED] is taking over the Virgin Hotel in New Orleans on July 22nd and 23rd, from 12–4PM — and we’re blowing the lid off the tequila industry’s hottest topic.
We’re not naming names, but let’s just say not all tequilas are exactly what they seem.
While some brands don’t want to tell you the full story, we’re doubling down on what makes PATRÓN tick — no additives, no secrets, just pure tequila the way it was meant to be.
We’re teaming up with some of the world’s most acclaimed bars and boundary-pushing trade voices to shake things up — literally. You’ll experience cocktails from the teams at Salmon Guru, Sip & Guzzle, Yacht Club, Panda & Sons, and legends like Christine Wiseman, Julio Bermejo, Thandi Walton — to name a few.
Yes, we’ll be dropping knowledge.
Yes, we’ll be telling our truth.
But make no mistake — this is a party. A high-energy, truth-telling, cocktail-slinging celebration of what we believe tequila should be.
And because no party is complete without the right soundtrack, we’re bringing in special musical guests – Tuesday afternoon will include a set from the one and only Austin Millz.
Since we’re spilling the truth, we’re doing it with a PATRÓN in hand and zero apologies.
Get ready for the best party at this year’s Tales of the Cocktail, with surprises around every corner.
NOTE: First come, first served. Make sure you RSVP below. Each day requires a separate RSVP and individual QR code upon check-in. We can’t wait to see you there!
RSVP HERE:
https://agavemasters.zohobackstage.com/events
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

Carte Blanche: Sponsored by D’USSÉ
Carte Blanche: The complete freedom or authority to do whatever you like…the freedom to create…the freedom to take risks…the freedom to disrupt…the freedom to belong. This is the ethos behind our new education program that is launching with Press Club and Jewel of the South in 6 cities this year. We’re kicking things off with a mash up of both bars at Jewel of the South in New Orleans for Tales of the Cocktail.
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

SuperKitten
Invite Only
Notable cocktail bars Superbueno and Katana Kitten, will combine forces to create “SuperKitten”. This is an entirely new bar concept with never before cocktails. This will be a true merger of both brands.
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

Frenchies Fitness: Sponsored by Grey Goose & D’USSÉ
Frenchies Fitness is a high-energy morning workout experience designed to kickstart the day at Tales of the Cocktail. It's a unique blend of fitness, networking, and brand engagement, showcasing Grey Goose and D’USSÉ as proponents of a balanced lifestyle. This initiative aims to rejuvenate attendees, providing a refreshing contrast to the event's typical late-night activities.
Note: Please bring a form of identification for entry
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

Letters to a Young Bartender
Mentorship is the cornerstone of our industry. Come and hear Leaders share their journey through the industry and provide insights for the next generation of hospitality professionals. This year’s session will be Moderated by Tara Marshall.
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

Ramos Rising: The Legend of Shinji’s
Close out your Tales of the Cocktail week in style with a mid-day escape Brunch hosted by the acclaimed team by Shinji’s from NYC . This elevated brunch experience blend of laid-back luxury with Shinji’s modern take on the New Orleans classic Ramos Gin Fizz – plus a few other surprises along the way. Join us for one last toast to a week well spent with friends.
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

City That Never Sleeps: Sponsored by LGF Bacardí
I ❤ NYC
〰️
I ❤ NYC 〰️
Fresh off the buzz of North America’s 50 Best Bars in Vancouver, we’re bringing the heat to New Orleans. Join us for the second City That Never Sleeps pop-up - featuring 9 iconic New York bars under one roof. Join us for a post- Spirited Awards party celebrating NYC and your favorite bars coming together for one unforgettable night.
Sip&Guzzle
Overstory
Bar Madonna
Clemente Bar
Double Chicken Please
Martiny’s
Shinji’s
Employees Only
Angel’s Share
All items are non-refundable, all sales are final. By accepting, you agree to Bacardí’s Terms & Conditions and are consenting to the collection, processing, and usage of your personal data in accordance with Bacardí’s Privacy Policy.
Please be advised that photography and filming may take place at every BACARDÍ event for internal use or social media. By entering this event, you consent to the company photographing/filming and using your image and likeness.

COLADA CLUB
Colada Club is a place where the vibrant spirit of the Caribbean comes alive in a celebration of culture, pina coladas, and coffee! That’s right, we’ll be inviting some of the very best in the industry to whip up creative interpretations of the piña colada, coladas (coffee) cocktails and more.
We will assemble at the Royal Sonesta hotel and will be guided by a second line to Manolito.
Second line leaves at 3:30pm