The tour bus has made its final stop.
PATRÓN 100 has arrived. 100% tahona-crushed, distilled to 100 proof, and packed with flavor. Join us as we celebrate the 100th and final stop of the LET'S ROLL TOUR, marking 100 events in 100 days and the official closing chapter of the campaign that brought PATRÓN 100 to life.
On July 21 at Virgin Hotels New Orleans, roll with industry legends, tequila icons, and acclaimed bars including Herbs & Rye, Service Bar, Sip & Guzzle, Jojo's Beloved, and Bitter & Twisted for an afternoon of unforgettable cocktails, live music, immersive Additive Free experiences, educational tastings, the Mob of Mentors seminar, and a celebration of tequila made the traditional way—with nothing artificial added.
Because this is How We Roll.
RSVP: Once you register for Tales of the Cocktail 2026, you can RSVP for events through the Tales Attendee Hub, accessible online or via the mobile app.