This Tales, the truth gets loud.
PATRÓN Presents: [CENSORED] is taking over the Virgin Hotel in New Orleans on July 22nd and 23rd, from 12–4PM — and we’re blowing the lid off the tequila industry’s hottest topic.
Some shy away from the truth — we embrace it. No additives, no secrets, just pure PATRÓN tequila, the way it’s meant to be.
We’re teaming up with some of the world’s most acclaimed bars and boundary-pushing trade voices to shake things up — literally. You’ll experience cocktails from the teams at Salmon Guru, Sip & Guzzle, Yacht Club, Panda & Sons, and legends like Christine Wiseman, Julio Bermejo, Thandi Walton — to name a few.
Yes, we’ll be dropping knowledge.
Yes, we’ll be telling our truth.
But make no mistake — this is a party. A high-energy, truth-telling, cocktail-slinging celebration of tequila made from just three ingredients: agave, water, and yeast.
And because no party is complete without the right soundtrack, we’re bringing in special DJ guests — Tuesday afternoon will include a set from the one and only Austin Millz.
Get ready for the best party at this year’s Tales of the Cocktail, with surprises around every corner.
NOTE: First come, first served. Make sure you RSVP below. Each day requires a separate RSVP and individual QR code upon check-in. We can’t wait to see you there!
RSVP HERE: https://agavemasters.zohobackstage.com/events
PATRÓN Presents [CENSORED]- Daily Seminars RSVP
Wednesday Sessions: RSVP Here
WSET Agave Masters Program Launch: 12:30pm & 2:00pm
Additives In Tequila (Can you tell?): 1:15pm & 2:45pm
WSET Agave Masters Program Launch
Explore the World of Agave Spirits with WSET & PATRÓN Tequila
WSET (Wine & Spirit Education Trust), in collaboration with PATRÓN Tequila, is proud to debut its new Agave Spirits education platform - a groundbreaking step in recognizing the depth and diversity of agave-based spirits.
Join us for an immersive session highlighting the WSET approach to spirits tasting, paired with an expert-led overview of tequila, mezcal, bacanora, and raicilla. Whether you're a bartender, spirits professional, or agave enthusiast, this is your chance to deepen your knowledge through a globally respected framework.
🎓 And here’s the best part - every attendee will receive a grant to complete the WSET Agave Spirits Online Course absolutely FREE.
That’s right - no charge, no catch - just an opportunity to become officially WSET-certified and take your agave knowledge to the next level.
Don’t miss this opportunity to be among the first to get WSET-certified in Agave Spirits!
Additives in Tequila (Can you tell?)
A blind tasting that puts your palate to the test.
Can you truly tell the difference between a tequila made with additives and one crafted with 100% natural ingredients? This session dares you to find out. Led by leading authority in the subject and a champion for
transparency in tequila production, this experience will lift the curtain on
one of the industry’s most debated topics: additives in tequila.
Through a guided blind tasting, participants will compare tequilas side-by-side - without any brand bias -
followed by a lab result reveal that uncovers what was really in each glass. This is your chance to experience, first-hand, the stark contrast between tequilas that are enhanced with additives, and the pure
expressions.
🔥 Prepare to be surprised. Challenged. Enlightened. This is not just a tasting - it’s a truth test for your palate and perception.
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