RSVP: Open event, RSVP required
Private- Invite Only: Closed to the public
Bacardi Portfolio Events Overview
MONDAY, JULY 20st
Frenchie’s Fitness:
Grey Goose & D’USSÉ
9:00 AM - 10:00 AM
New Orleans Athletic Club
RSVP
La Gran Familia Bacardí Presents:
Boil on the Bayou
5:00 PM - 8:00 PM
Private- Invite Only
SUNDAY, JULY 19th
Speed Rack:
PATRÓN & St~Germain
5:00 PM - 9:00 PM
The Republic
RSVP
WEDNESDAY, JULY 22nd
Frenchie’s Fitness:
Grey Goose & D’USSÉ
9:00 AM - 10:00 AM
New Orleans Athletic Club
RSVP
Angel’s Envy Presents:
Day Cap/Night Cap
3:00 PM - 5:00 PM
The Chicory
RSVP
Bad Wednesday
El Malo Guest Shift
4:00 PM - 6:00 PM
The Blackbird Hotel
RSVP
TUESDAY, JULY 21st
Frenchie’s Fitness:
Grey Goose & D’USSÉ
9:00 AM - 10:00 AM
New Orleans Athletic Club
RSVP
PATRÓN 100 Tequila Presents:
Let’s Roll Tour Finale
12:00 PM - 4:00 PM
Virgin Hotel
RSVP
La Gran Familia Bacardí Presents: KINSHIP
4:00 PM - 7:00 PM
Dew Drop Inn
Private Invite Only
Sunset Sounds Vol 2 by St~Germain
6:00 PM - 10:00 PM
Blackbird Hotel
RSVP
THURSDAY, JULY 23rd
Frenchie’s Fitness:
Grey Goose & D’USSÉ
9:00 AM - 10:00 AM
New Orleans Athletic Club
RSVP
The Irish House: Teeling
12:00 PM - 4:00 PM
Mambo’s
RSVP
Summer Reading Book Fair & Boston Pop Up with OffSuit
12:00 PM - 2:00 PM
King Brassiere at the Kimpton Fontenot
RSVP
Letters to a Young Bartender:
D’USSÉ
2:00 PM - 4:00 PM
King Brassiere at the Kimpton Fontenot
RSVP
D’USSÉ Pre-Awards Daisy Hour
4:00 PM - 6:00 PM
King Brassiere at the Kimpton Fontenot
RSVP
OPEN LATE: Presented by Grey Goose
10:00 PM - 1:00 AM
The Four Seasons
RSVP
La Gran Familia Bacardí Presents:
The Afties
11:00 PM - 2:00 AM
Maze
RSVP
Accommodations
This year, we have secured a room block at the Kimpton Hotel Fontenot. Please use the link below to book your reservation.
Reservation Cutoff Date: Wednesday, July 1st, 2026
501 Tchoupitoulas St.,
New Orleans, LA 70130 United States
FAQs
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TOTCF is offering a $10 Festival Entry Pass with access to onsite workshops, networking sessions, fitness classes, and By Invitation Only events throughout New Orleans. The Pass is included in all ticket types or may be purchased separately. Proceeds from the Pass will fund year-round Beyond the Bar programming, including grants, scholarships, policy change, and education.
Access to:
By Invitation Only Events
Workshops
Networking Sessions
Fitness Activities
Toast to Tales & Keynote – Rethinking Tipped Wages: New Business Models for a More Financially Sustainable Future (Monday, July 21)
Beyond the Bar Seminars are not included in the Festival Entry Pass. To access BTB seminars, guests must purchase a Seminar Pass.
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Tickets for Tales of the Cocktail include various price points and options to purchase day passes or week passes. To learn more and purchase tickets, click below:
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You can purchase a Seminar Week Pass or a Seminar Day Pass. To view options, click below:
https://talesofthecocktail.org/2025-tickets/
Note: All seminar admittance will be on a first-come, first-served basis.
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June 9, 2025
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Pick up your wristband in person at REGISTRATION. General Registration is located at the Iberville entrance of the Ritz-Carlton New Orleans, 910 Iberville Street, New Orleans, LA 70112, beginning Sunday, July 20th through Thursday, July 24th.
DOs AND DONT’S
It’s a marathon, not a sprint
“Drink smart you will” – Adrian Biggs
Do you need to finish every cocktail?
Do you need to be the last one standing at the end of the night?
Buddy up
“… a MUST not a suggestion” – Ben Gersh
Veterans pair up with newbies
Hold each other accountable
Don’t walk back to your hotel solo
Exercise healthy choices
“If you see a vegetable, eat it. Who knows when you may encounter another one” – Dan Long
Take time for a nap or at least find a secret place away from the crowds to recharge
Enjoy a good workout? Royal Sonesta’s fitness center is open 24/7
Stock up on electrolytes: Emergen-C, Pedialyte, Liquid IV, Gatorade
Pack for function
Shoes: open toe or sandals should be reserved for the pool only
”No one wants to blow a toe hole” – Matt Tiddes
Whatever you are thinking of packing – double up
Bring sunscreen, bug spray, tummy & head medicine
Nothing good happens after 2am
“Your reputation is better than a bad night at TOTC” – Heidi Hinkle-Vargas
Do not drink mystery liquor out of a water bottle
Do not accept drinks from randoms
Drink water, remember to eat
Upon arrival, walk a couple of blocks toward Canal Street and stock up on water at Walgreens/CVS
Consume one glass of water to each alcoholic beverage
“Chow pit stop: make sure you’re filling up that tummy with delicious New Orleans cuisine” – Matt Tiddes
Stock your room with snacks
Dining in NOLA
Mr Tequila
5018 Freret St
Featured brands: Cazadores, PATRÓN, Ilegal Mezcal
Doris Metropolitan
620 Chartres St
Featured brands: Angel’s Envy
Sidecar
1114 Constance St
Featured brands: PATRÓN, Grey Goose
Besame
110 S Rampart St
Featured brands: Cazadores, PATRÓN, Bacardí, Havana Club, St~Germain, Leblon
Kimpton Hotel Peacock Room
501 Tchoupitoulas St
Featured brands: PATRÓN, Bacardí, Grey Goose Essences
Kimpton Hotel King Brasserie
501 Tchoupitoulas St
Featured brands: Santa Teresa
Fives Raw Bar
529 St Ann St
Featured brands: Grey Goose, Bombay Sapphire, PATRÓN
Kingsway
544 Esplanade Ave
Featured brands: Dewars, Grey Goose, Bacardí
Double Club
307 Chartres St
Featured brands: Teeling
Boulevard
801 Magazine St
Featured brands: Grey Goose, Angel’s Envy, PATRÓN
Fuego
530 Bourbon St
Featured brands: Cazadores, Bacardí
Curio
301 Royal St
Featured brands: Angel’s Envy, Grey Goose, PATRÓN
Royal House
441 Royal St
Featured brands: Angel’s Envy, Grey Goose, PATRÓN
Flamingo A Go Go
869 Magazine St
Featured brands: Angel’s Envy, Bombay Sapphire, PATRÓN
Manolito
508 Dumaine St
Featured brands: Bacardí
Lucy’s
701 Tchoupitoulas St
Featured brands: PATRÓN
Columns Hotel
3811 St Charles Ave
Featured brands: Cazadores, Grey Goose, Bombay Sapphire, PATRÓN
Hungry Eyes
4206 Magazine St
Featured brands: Ilegal Mezcal, Grey Goose, Bombay Sapphire, PATRÓN
The Bombay Club
830 Conti St
Featured brands: Grey Goose, Angel’s Envy, PATRÓN
Broussards
819 Conti St
Featured brands: Angel’s Envy, PATRÓN
Legacy Kitchen Tacklebox
817 Common St
Featured brands: Bacardí, Bombay Sapphire, PATRÓN
Maze
5123 Canal Blvd
Featured brands: D’USSÉ Grey Goose, Bombay Sapphire, PATRÓN
Antoine’s
713 St Louis St,
Featured brands: Bombay Sapphire, Grey Goose, St~Germain
Vandal
3835 Tulane Ave
Featured brands: D’USSÉ Grey Goose, PATRÓN
Jewel of the South
1026 St Louis St
Featured brands: D’USSÉ, D’USSÉ XO, Ilegal Mezcal
Neyow’s
3332 Bienville St
Featured brands: Bacardí, Caz Café, PATRÓN, D’USSÉ
Wrong Iron
701 Tchoupitoulas St
Featured brands: Bacardí, St~Germain
Crack’d Brunch
3532 Toulouse St
Featured brands: Cazadores, Grey Goose, Bombay Sapphire, PATRÓN
Legacy Kitchen
700 Tchoupitoulas St
Featured brands: Ilegal Mezcal, Grey Goose, Bombay Sapphire Premier Cru, St~Germain, Martini & Rossi, PATRÓN
Tacos Del Cartel
1010 Girod St
Featured brands: Cazadores, Grey Goose, Bombay Sapphire, St~Germain, Bacardí, PATRÓN
Headquarters by Nice Guys
445 S Rampart St
Featured brands: D’USSÉ, Grey Goose, St~Germain, PATRÓN
Meril
424 Girod St
Featured brands: St~Germain
Laffite’s Blacksmith
941 Bourbon St
Featured brands: Bacardí PATRÓN